Ad Fraud is Burden the Digital Advertising Industry
*Currently, the digital advertising sector has a major problem with ad fraud.
*It is estimated that ad fraud could cost advertisers over $16.4 billion this year.
*According to a study conducted by comScore, which analyzed digital ad campaigns in 2012 and 2013 concluded that over 50
percent of digital ads were never actually seen by human visitors, yet were counted as impressions by the ad campaigns.
Bots are one of the newer threats to digital advertisers. They are programs developed to mimic human activity online.
According to estimates, over 60 percent of the activity on the Internet is driven by bots, which is a grave concern for advertisers who regularly struggle to distinguish real traffic from bot traffic.
Ad fraud is not only an issue for adverts on the Internet. It also affects the mobile ad sector as bots have also gone mobile. Similarly to bots that create fake impression, clicks or sign ups online, there are mobile bots that effectively do the same thing on mobile phones. They hijack devices and install malware or occur in fake apps that drive invalid traffic to mobile adverts.
The Association of National Advertisers and the Interactive Advertising Bureau believe that ad fraud has the ability to dampen the growth of the digital advertising industry should the problem stay unresolved. Bots are a major part of that as they are not easily detected.
How the Blockchain Can Defeat Ad Fraud
A company that aims to do exactly that is California-based iBuildAppnetwork, which is about to launch the iBuildApp adNetwork. The iBuildApp Network is building a decentralized mobile marketplace that will include a mobile advertising network, called adNetwork, which will make use of the Ethereum blockchain to alleviate the issues of ad fraud by linking up users directly with advertisers and recording all interactions in an immutable and transparent manner.
For the advertising industry, the blockchain can ensure that advertisers only pay for real views, clicks, sign ups, and other conversion-related actions by recording all actions in an immutable and transparent manner.
It can do that, for example, by encrypting impressions and broadcasting them to all members of the blockchain, who can then approve them.
This ensures transparency and helps to identify fraudulent activity in real time when it occurs.
iBuildApp Network is building blockchain-based platform and marketplace for the mobile advertising industry. iBuildApp Network introduce a decentralized, mobile marketplace based on Ethereum Blockchain.
Our users earn IBA token for agreeing viewing specific ads from Advertisers. The iBuildApp adNetwork users can spend earned IBA token to purchase specific services from Publishers or Businesses.
Users on smartphones would opt in to advertising through smart contracts offered directly by advertisers.
Smart contracts will be self-executing and run directly on the blockchain without involving an intermediary.
So once the blockchain has confirmed that a user has viewed an ad, the contract would automatically release IBA token to the user’s account.
Advertisers could also set the contract to release funds even if a mobile user chooses not to view an ad and use the viewed/not-viewed data to determine which users are worth targeting again in the future.
How Does The iBuildApp Network Function?
The iBuildApp Network is a place where you’re one of the following roles:
● Developer
● Publisher
● Advertiser
● User
What About the iBuildApp adNetwork?
In short, everyone gets the verifications they need:
● Consumers verify which ads they’d like to see.
● App publishers verify that their apps aren’t being used for ads without their consent.
● Advertisers verify that there money is going into reputable traffic sources with real customers who want to see their ads.
How Users Can Earn Digital Tokens for Viewing Ads
Each user who views ads will be paid directly by the advertiser through self-executing smart contracts that automatically release IBA tokens to the user’s wallet. Furthermore, each user has the option to choose what data will or will not be shared with advertisers so they are no longer at the mercy of Facebook and Google dictating to them what ads they will be seeing. Instead, users will be remunerated for the data they are willing to share with advertisers through the network’s IBA tokens as well as for viewing ads.
Users can then use their earned IBA tokens to purchase services provided by publishers or businesses in the iBuildApp Network.
Where Do the IBA Tokens Come In?
The iBuildApp Network Creates a Win-Win Solution for All Involved Parties
The iBuildApp Network is creating a mobile marketplace where everyone benefits. Developers and content creators are remunerated for their creations, while advertisers can pick and choose the best apps to serve their ads and users can not only choose what type of ads they want to see but will also be financially rewarded for viewing ads within mobile apps.
Join the iBuildApp Network Token Pre Sale :-
This is a rare opportunity to receive up to 50% discount on your IBA tokens! The iBuildApp Network Token Pre-Sale is scheduled to start in September 25.
The token sale campaign will be distributed in two campaigns :-
Token Pre-Sale will last for 7 days, from September 25th to October 2nd, 2017, where 100 million tokens will be created and 25% sold to the public in the pre-sales, while the official token contribution is
Token Sale that will be conducted from October 9th to November 9th
Weblink :-https://ibuildapp.io/
If you have questions:
Check out FAQ in case of doubts: https://ibuildapp.io/faq.html
Whitepaper link :- https://ibuildapp.io/file/Whitepaper.pdf
BTC Talk Profile :- https://bitcointalk.org/index.php?action=profile;u=960338
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