Yeah display order is already done in a obvious way, but it makes sense. I think it should be more about getting the Promoted content in front of more viewers. They say promoted section is the highest traffic area, but I don't see where the current numbers show that as correct??
Maybe a new featured post (Ad) headliner area, they would just need to figure out, which post get ad spot and cycle times. Maybe amount put into promotion equals an amount of time for your ad to be displayed over a span of days?
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That would be interesting, but I think more difficult and costly to implement than the problem deserves.