Mobile commerce industry is growing very fast with the fact that more than 1.2 billion people access internet from their smartphones. They want to do everything from their mobile phones like emailing, get educational notes, shopping etc. Now before buying any product about 60% of smartphone users search the product on internet. They tend to get all the detail about product from internet and they also buy it online if available.
If product is not available in online e-store then customers search the nearest e-store to buy the product. Nearly 76% of smartphone users rely on their mobile phones to find their nearest e-store. After buying the product most of customers pay from the digital wallet and over 50% of customers using smartphones rely on digital wallet such as PayPal etc.
If we talk about 5 top websites, about 55% of traffic comes from smart phones and rest of the traffic comes from other devices. If people have to buy the products online they do it mostly from Amazon, each customer spend 100 min on Amazon. Whereas on Walmart and Target, customers spend 14 and 20 min respectively. Customers also return to Amazon 6 times per month, which means Amazon is the favorite place for online buyers.
Smartphones uses three types of software’s like IOS, Android, and windows but the iPhone give high conversion value than others. It generates the conversion value of $117.16, followed by Android and Windows generates $111.7 and 100.91. On a Cyber Monday when almost all the e-stores offer huge discounts on products, about half a billion dollars in sales drive from mobile devices.
We can see on the below infographic that 1/3 of eCommerce sales comes from smart phones. It is expected that eCommerce payments from smart phones will reach from 19% to 27% by the year 2018. Furthermore, in the year 2020, 45% of eCommerce will come from mobile commerce. You can see the further stats regarding on below m commerce infographic.
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