The taxation was perceived as "punitive": because they have so much, they should intrinsically and unquestionably suport a different level of taxation. The focus of the questions is on the cognitive bias which creates a conflict between wanting to have a money but stopping any action towards this goal because you hold this belief that having too much money should be taxable punitively. That sends the message that too much money is bad, somehow.
At least that's my understanding of it.
I understand this, but the message is IMO the wrong message. The good one being (still IMO): if you are a bit more wealthy, you give a little bit more to the society (but only a little but more, not a crazy amount). But it is clear this is not how this is perceived most of the times :)
When it comes to "correct" super-rich people, I always think of Bill Gates (I personally know a few more, but they're not as popular as Bill). What he does with his foundation is amazing. At least for me.
Not only for you :)