It would be interesting then to analyse where this profit is supposed to come from, i.e. why people would pay for rewarding other peoples content or pushing their own. A sponsor is someone who is used to pay for attention and he does not expect to make money from the event he sponsors., e.g. the US Open if he sponsors it. That's imho pretty much what people who think they "invest" are doing right now.
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I see. Well users can promote their content, which is probably the closest thing to sponsors/adds that the site has currently. The thing with Steem/SP is that you can sell it for a profit if the price goes up, so there is an investment side to it too.