Each of us, to some extent, is part of a global market system in which multi-level models of relationships between sellers and buyers are involved.
- Principle of manipulation
At the present time it is not enough to possess the authority of a Roman general to induce an object to act; first of all, it is necessary to delicately understand and skillfully apply social psychology in practice, which is the true tool of a modern marketer
- Herd instinct or sense of security
If a person does not know what actions to take in a given situation, then he models the results based on the behavior of another person, often searching for the leader and imitating him.
On this subject, experiments were repeatedly conducted with animals and people who immaculately proved the power of the influence of crowds on the opinion of man and showed that the effect of herd instinct is due to human insecurity and fear to stand out from the background of others.
- Time limit
This move has become so popular because it involves the widespread fear of a person to miss an opportunity.
- The effect of repetition
Repeatedly repeating the name of a company or brand or demonstrating the same subject from different perspectives is a typical feature of the landscape of modern advertising, which allows satisfying multiple marketing goals: it is a good way to recommend a fresh product and an excellent reminder of the value of a long-standing brand.
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