What we know about things does not create a lot of emotion - but what we believe... often gives us strong feelings. Of course, we don't want to take action while feeling bad. It is easy to take action when we are feeling enthusiastic.
By studying how we feel about money, we can uncover some beliefs that may be unwittingly holding us back from the financial freedom we 'know' we want.
For my own part, I can now trace back the beliefs I held that gave me negative feelings about money - but I was not able to discover it for myself. It wasn't until I read the book by Phil Laut 'Money is my Friend', that I was able to identify, and then start to change, my subconscious beliefs about money.
I feel I still have a ways to go, and studying these principles again before the next launch of my course is helping me to improve and have the vision of better yet!
I'll have to read this book again too.