Retreating, people are often driven by short-term profits. In other words, if something causes discomfort, it is necessary to throw it, they think.
Seth Godin.
If you live the ordinary life of an average citizen, go to work, get paid, do not build illusions about the future and do not swing too high, in principle, you can safely live on. No special shocks related to your core business are likely to be anticipated. But if you are looking for something grandiose, if you want to live in a different way, to become successful, rich, smart or athletic; if you have started to do something seriously, be it language learning, science, relationships, spiritual growth or business-I am glad to warn you that you expect Pit. We will talk today about what a Pit is, who gets into it and how to get out of it.
In the morning, Seth Godin and the concept of the Pit
Let's start with a little example from life.
Which one of you was gonna run in the morning? Must be a lot. Where did you start? Went shopping, bought myself shoes with special shock-absorbing sole, the wristband, the iPod Shuffle, uploaded to music and ran. Ran terribly proud of yourself, because you are finally on the path that leads to health and beauty. Are you running now? Probably not.
And why? When you start to run, about the third day you have already aching muscles. The mood drops and you come up with a bunch of excuses, but would not run, you give up.
If we talk about business, the reason for the failures is not so obvious. Such a small number of businesses achieve success not because the country has an unfavorable legislative framework, or lack of support for small businesses, or no funding. This is due to the fact that on your way you meet with the Pit.
Where did the concept of a Pit come from? We do not want in any way to assign the authorship of the concept and pay tribute to Seth Godin, a wonderful author of the bestseller "Purple cow", who also wrote a small but very strong book, which is called "Pit".
My first meeting with this book happened at all not the best times for me. Then things went badly, to the point where sometimes there was not enough money for food. It seemed to me that everything is terrible, and it was really. After reading the book, I understood myself and my business and, most importantly, I understood how to proceed. And now I want to share with you a key concept of this book, which, incidentally, has gradually grown into one of the main ideas of Youth Business.
Let's take a closer look at the concept of the Pit and try to understand what it is. It consists of two levels. Almost all start-up entrepreneurs enter the Pit of the first level. To get to the Pit of the second level, you need to go a long and difficult way, and will meet with her not all. However, to know about it is necessary, it will help you not to relax and be alert.
Pit. The level of the first
Let's start with the first level Pit. What does it represent?
When you are just starting to work, as a rule, are full of enthusiasm, you get something, the first customers come, the first agreement, the first money. You seem to be flying on the wings of success in the hope of millions who are about to fall on your head. Nothing seems to stop you.
You are experiencing a powerful emotional rise from the awareness of the riches that sparkle in front, from the fact that you now have partners and a new business card. However, at some point, all elation somewhere to go, because you find yourself in a Hole.
The pit can be defined as an emotional downturn. As a blow to a problem that is getting in the way of 99% of people trying to achieve something seriously.
Let's see how people usually get into the Pit.
The pit can be defined as an emotional downturn. As a blow to a problem that is getting in the way of 99% of people trying to achieve something seriously.
How to get into the Pit? Start doing something serious.
Indeed, the human nature is so arranged that when we begin to do something, we always experience an emotional lift at first. However, not everyone knows that then there will be recession — emotional Pit. It is connected, first of all, with the first problems. The fact is that, reading, for example, about business in books or watching TV, we see smiling stars and expensive dressed millionaires who live a happy life.
We see the perfect picture, unaware of the difficulties that these people had to go through. It is important to understand that the joyful stars, Oleg Tinkov, who with a smile tells about the business, Richard Branson, who lives now on his island, not everything always went smoothly. They had a lot of problems and failures. The reason for their success is that they have managed to pass through the Pit and perceive it as normal, while we, seeing the Pit and the first problems, raise our hands up and turn off the road.
The difficulty is at all. As soon as they begin, and they will begin necessarily, we fall into a severe depression. We see the discrepancy between his ideal pictures and life, no one warned us that it will be so hard. What could be the first problems?
Typical situation: the supplier refuses to work without prepayment, the client is ready to pay only upon delivery. And you can't find a way out of this impasse. This is the first, the most obvious problem has already knocks the ground from under his feet.
Or, for example, you thought that your idea would bring millions that the goods would disperse like hot cakes. You do everything you need: create a website, commercial materials or open a store, waiting for a Horde of buyers — and no one comes to you.
Or you start a business with partners. You feel that, as in the film "Brigade", you are from the first class together, ready to go one after another in the snow and cold. However, there are first money, and the problem of misunderstanding, mistrust, and you'll still be in the Pit.
Difficulties like a stick in a wheel like a knife in the back break your mood and you fall down into an emotional Pit. In 99% of cases, the story ends, the person surrenders, says: "not mine" and returns to normal life with dull eyes. This means that a person has not passed the test of strength, the Pit was for him an impossible obstacle.
Difficulties like a stick in a wheel like a knife in the back break your mood and you fall down into an emotional Pit.
The pit will test you for strength
The pit is an inevitable phenomenon that haunts everyone who wants to achieve something serious. Athletes, scientists, musicians, businessmen. All those who want to distinguish themselves from the norm are waiting for the Pit. It is an excellent mechanism for filtering the society. If it weren't for her, we'd all be millionaires with a hard-working press, a perfect English and a white-toothed smile.
It is the ability to go through the Pit, do not collapse when you are on an emotional day, determines your ability to achieve results. Outstanding achievements are on the other side of the Pit. It is a test for aptitude. She asked: "And if you can handle the first problem?'
The pit is an inevitable phenomenon that haunts everyone who wants to achieve something serious.
The Pit should be treated absolutely calmly, do not fight with it. You will inevitably fall into it, and more than once.
Perhaps you are still in the Pit. Can be, feel, that you some not such, dumb, lazy, hopeless, that you have nothing not is obtained. Know that such situation pursues everyone who wants to achieve something serious. If you just live a normal life and not set myself any serious goals, then in the Pit you are unlikely to get. Can be a problem, but severe pain, severe disappointment in myself is not exactly there. But if you swung at something serious, it will catch you necessarily.
The Pit should be treated absolutely calmly, do not fight with it. You will inevitably fall into it, and more than once.
If you are currently in the Pit, understand that this is normal. Pit is a test for you, it will save you in the future from unnecessary competition, you only need to get out of it. It would seem that everything is clear: stuck in a Hole try to get out, and you will have happiness. Unfortunately, however, there is one insidious trap that we call a dead end. Let's take a closer look at him.
Deadlock
It often happens that by choosing the wrong road or niche, we think that it is a Pit. And we continue to move forward and banging my head against the wall. We think, "just a little bit, need to push, and exit from the Pit!"The saddest thing that can not be found. This so-called impasse. Unfortunately, in a standstill we can get exactly the same as in the Pit, and to distinguish them is extremely difficult.
How to find out, after all, a deadlock before you or a Hole? Most likely, this can be understood on the dynamics of the results. And on view with hand. Ask the person who has already passed the Pit to assess the situation. This can not be delayed, because if you lose a lot of time, burn all your motivation. If you understand that before you stalled, it's better just to roll up and go in the new Hole at least you can get out.
But getting out of the first Pit or get around a dead end is not yet the solution. The most interesting thing is that some people avoid dead ends, make their way through the Pit, become businessmen and... get into a new Pit. The so-called Pit of the second level, which we found In the business of Youth and their friends-businessmen. If the Pit of the first level is associated with failures, problems, obstacles, disappointment, mismatch of expectations of reality, the Pit of the second level is associated with the fall of interest.
Pit. The second level
As mentioned above, the Holes of the second level do not reach all. How do you know you got in it after all? So, if you succeed, you earn money, but these vegetables that you do, tiling, plumbing or furniture you sit in the liver. Business just got tired of you. Earlier you thought that new car, house, apartment, clothes will bring you incomparable pleasure. But now that you've got it, you don't feel anything anymore, and you realize it was pointless.
So you're in the second-tier Pit. She's a lot more insidious than the first. One of my mentors called it an existential vacuum, a crisis of existence, a void. It comes after you have bought the desired car, apartment and traveled the world.
When you get tired of the business, you think: "If I was bored to do the tiles, you just need to change the niche!"However, if you go into a new niche, go through the first hole and achieve results, it bothers you just as tired as the last One. And you again go on one and the same cycle.
Unfortunately, in this article we will not be able to give you the key to the solution of this Pit, we can only hint at where, in our opinion, it lies. Be aware that the way out of the Pit of the second level is on a completely different plane. If the first Pit is overcome by force of will, the second is overcome by change of approach, change of thinking.
The first thing you need to understand is that business is not tiles, not vegetables, not plumbing. Business is not a commodity, business is a system in which you have to be an architect. It is system thinking, performance management and delegation that will be your key to understanding your business goals.
It is necessary to understand that the new niche will not save you, but only a change in the approach to its role in the business will pull you out of the second Pit.
But there is no clear recipe to get out of it, otherwise the rich would be the happiest people on earth.
You can try to bypass the Pit of the second level. For this I would advise find deal, which all -??? you want engage, deal his life. It is very difficult, but perhaps in this case you will never get out of your way.
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Thank you very much!!!
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