Each of us, to some extent, is part of a global market system in which multi-level models of relationships between sellers and buyers are involved. Organize them from the point of view of the first help marketing campaigns - marketing means an integrated approach to production management, and a set of business activities aimed at selling products and main work with the audience: attraction, retention and return.
Naturally, the precise organization of the processes for manufacturing the product is of paramount importance in marketing, but we will concentrate on the second part of the definition and, as a result, identify the psychological marketing techniques that, if properly understood and applied, can bring benefits not only to business, but also life of an ordinary person.
A bit of history
This concept, if you can say so, was born even before our era: the Romans used manipuli - the tactical units of the legion - to conduct highly organized effective combat at short and long range.
The meaning of the technology of manipulation is simple: there is a subject requesting the performance of an action; and the object that is the executor of the request.
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