Really interesting concept. I studied the compartmentalisation of data before in order to make it easier to send across different mediums, and always found that reassembling it was difficult - I'm glad to see that these guys found a solution for Bitcoin!
I agree completely that all channels must be covered in order to truly bring about mass adoption. I work full time in cryptos between ICO consulting, online course creation, blogging and have also co-founded some tech start ups - coverage and communicatipn channels are key.
Thanks for sharing! Would really appreciate any feedback you have on my posts so far.