I feel like jumping the gun but considering how successful this post has been I am probably going to put it on hold. I want to make sure we collaborate together instead of all getting lost on our own paths. We should start a private slack or something. You created the trail, we need to follow your trail and make a road! ...or in this case, Billboards. :P
"Go where there is no road and leave a trail"
Nice one @madhatting pvt slack channel created and you already in it. :)