Maybe you're not paying as much attention to the platform as the rest of us doing fundamental analysis of the STEEM market.
Also, I'm watching many different cryptos at any given time and there's nothing that compares to STEEM right now, so no, you couldn't change the word to Ethereum or some other hype coin.
It's not blind shilling when there's clear changes to fundamental analysis that have a huge impact on the price and suggest the price will go back to $4 and beyond. And I'm not the only one who shares this sentiment either.
Ethereum is not a hype a coin. As much as I appreciate steemit for what it is and does you still can't create you own coins on it. Ethereum is unique and it will play its own part on crypto's Banking.