I really appreciate your thoughts on this. Advertising declining first, then data collecting. I think the world is ripe for new models of content distribution and sharing - Steem and SMT comes to mind! The only question is, once it catches on, how long before we're marching headlong into the next bubble?
Also, I hope we can see more people getting uncomfortable with the breach of trust that data collecting implies. A few people may be dropping Facebook, but on the whole I see more and more people who just don't care in the next generation, who are going straight to even more invasive apps.