You can also see the last attempts of ice manufacturers to stay relevant with their hybrid offerings. When the demand for oil drops 10%, the price drops much, much more. It's a unelastic market where small changes in supply or demand has huge impact on the price.
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The End of Suburbia 52 minute documentary on peal oil.
The End of Suburbia: Oil Depletion and the Collapse of The American Dream is a 2004 documentary film concerning peak oil and its implications for the suburban lifestyle, written and directed by Toronto-based filmmaker Gregory Greene.