Hmm... Yeah I can see the whales living in Boulder, CO now, very much about the outdoor travel and the weed and the tech behind the platform, reading Edward Abbey and Jon Krakauer but not much fiction.
As you say, they're sculpting the platform, and steering users in or out through the endorsements they make, and the flavors of content they encourage. That said, there's a guy serializing an original fiction story who's making 1k per episode, sometimes for some very short chapters, so someone is hosting him.
But it can feel like you're reading the recent alumni newsletter from an Ivy League school, all the global backpacking and tech and pot...