I complete agree that "bikini" post gets more attention that some science one. But disagree that "bikini" author got more social visibility and virtual friends, in many cases this is not true. =) We sure need to find ways to give better visibility to quality posts, but how to do so - this is big question.
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Hot girls... ahem, young attractive females have ginormous, humongous, ridiculously large and complex social networks that span continents, time and space. And eyes on them wherever they go. Or at least that's my experience, but point taken. I think the steemwhales have done their homework and found that the vast majority of heavy social media users are people that do fun/interesting/fluffy things with their days and they are the low hanging fruit on the adoption tree. The more serious content creators are more effort to attract but I'm sure they're on the roadmap.