I found a marvelous video the other day about the history of Yamaha Motor Co. Ltd and I wanted to share the story.
Torakusu Yamaha established the company in 1887 as a piano and reed organ manufacturer in Hamamatsu, Japan.
But after World War II, Japan had little need for pianos. What they did need was cheap reliable transportation. Yamaha saw the needs of the market and began making motorcycles.
The motorcycle division became independent from the main company in 1955 and Yamaha Motors was born.
Yamaha's corporate philosophy is about "creating kando with products and services that exceed your expectations". Kando (感動) is a Japanese word describing how music and instruments interact with the human spirit. It roughly translates to "emotionally moving".
Who knew the world's largest manufacturer of musical instruments could also make really cool motorcycles?
Oh, and now you know why the Yamaha logo features 3 tuning forks. 👍
▶️ The Video
Yamaha Motorcycles - History (From 1955) | Full Documentary
*Sidenote: The first half of the video is about the history of the company. The second half focuses on motorcycle racing specifically.
Featured image source: pixabay
My 1986 Yamaha Virago XV1100
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First of the Japanese manufacturers to race internationally, Yamaha has helped push the performance market forward ever since. Competing today in MotoGP and AMA Superbike, Motocross and Supercross, the “crossed tuning-forks” company remains a vigorous force in racing worldwide.
Did not know you are a fellow rider! Is there a community of riders here yet? I've found them sporadically and keep a list of riders I've encountered here.
They also make sweet lawnmowers
Awesome, i working in Yamaha company in Lithuania :)
Yamaha has introduced most stylish and beautiful designs in history.this is also known as reliable company.your bike is stylish and looking comfortable.
Yamaha is such agreat company manufacturing bikes. I like yamaha bikes. The desgin and the specifications of the bikes i realy like.
Well come back after long time.
Yamaha in amazing bike companu. Beautiful designs with power full strokes of engine makes it uniques to others.
Welcome back sir after a long time. I miss your tour series to China :p
Yamaha is an amazing bike. we too had Yamaha years ago, it was of 1990 Model. not stylish as yours.
Great journey of Yamaha from organ making to highest ranked motorcycle manufacturing.
No doubt Yamaha company is famous for producing a master piece like yours. we can't fine quality, leisure and comfortableness in others bike expect Yamaha.
Yamaha has spread itself to many countries and their bikes are very stable. I still remember in my childhood, those who had Yamaha, they were very lucky as they had a quality bike. I wasn't aware of this history you shared. It is very fascinating, I must say!
Yamaha is spreading like fire in the jungle, they are producing stylish and amazing motorbikes all around the world.
We are using yamaha but very lottle about the its history. It isvery enlightning one. @slickwilly
@slickwilly yamaha is a good company running from long time. It's bikes are nice.. i loves driving yamaha bikes
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Such an interesting history Yamaha has they have grown so big perfection
I've become quite the fan of Yamaha in recent years!