In addition to these comments, Moviepass CEO Mitch Lowe has also stated, "We’ll also be selling advertising."
(Another revenue stream)
Also, they will be pushing products to customers once they are done watching a film.
"We could hypothetically sell you all the previous Star Wars with a click, or tell you there’s a restaurant across the street where you’ll get a free appetizer with your MoviePass app."
'Have you done that with any films yet?'
"We tested and got between 1 to 4 percent purchase rates without any discounts."