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He may be cute, but unproven at the box office.

Oh come on, Danvers. Have you ever watched something from Hollywood in the recent years? Cute British guys sell the tickets. Just look at Tom Hiddleston and Eddie Redmayne.

This movie will attract both the Lord of the Rings fans and the screaming fangirls, who need their dose of cute boys. That's already two different demographics covered.

I watch box office really closely. Outside of Fantastic Beasts Redmayne doesn't sell tickets and neither does Tom Hiddleston. Only hardcore Tolkien fans and casual Lord of the Rings fans will drive the box office of this movie.