A CALL FOR THE SYNERGY OF ALL SECTORS 🔊 🔊
When an artist successfully becomes a big brand or blows up in simple terms, he/she is not the only one who benefits from the breakthrough. Here are a list of people that could benefit from that breakthrough
His/her PRODUCERS especially when they're still coming up just like him.. We know Leriq today bcus BURNA BOY blew up, we know SESS bcus FALZ blew up, and so on.
A lot of young successful artists came into the game with their MANAGERS who were also coming up like them and that way, one more person got to make a living off a brand that just blew up
3.PERSONAL DJS if any.. Known artists Tagging along with a personal DJ has brought so many djs to limelight and hence increased their worth. example: MI and dj lambo, Phyno and Jaymaster, Davido and ECOOL.. etc .. even djs who are not personal djs still get to benefit once in a while
STYLIST: A blown artist could also put a stylist on the map and hence increase his worth and value..
PROMOTERS: one of the reason some of the entertainment bloggers we know today are big, can be traced to their constant affiliation to successful artists.. SHOW promoters too get to feed off the successful artists career as the artists gets to make money too from shows they organise. Online PRs too..
MAKE UP artists : Mostly for the female artists.. Although the male artists could use a make up artist during video shoots and special appearances.
HYPEMEN,
SPECIAL NEGOTIATORS/LAWYERS
The above is a list of other people who could be making a living off the successful artist's career.
ETC..
when we can truly understand this, then all hands would be on deck to promote and support any serious artist around you as a DJ, PR, HYPEMAN, PRODUCER and so on.
Most of the persons in PHYNO'S team today were all his "day ones".. People who supported his brand even when he couldn't afford to pay them or even ask them and likewise many other celebrities. There's no one man squad in this hustle and why these people support the artist, it's also the artists'duty to respect their efforts.
In view of the above, I'd like to corroborate it with what's happening with the south east and south south Where we have every other person blaming the artist for their failure to break through but has done nothing to support. You see them make posts and comments that readily reduces the young upcoming artist as if them no be Upcoming too. I have always said this, we are all to blame for the slow and perhaps almost no success rate in the industry in these regions and not just the celebrities. The young artists too (myself inclusive).. Individuality cannot and has never made us tall. Just bcus them sabi you for you town, you now disassociate yourself with fellow artists. Come to Lagos and learn HUMILITY from people like 2FACE..
All I'm trying to say in a nutshell is that the collaborative efforts of all sectors in the industry would help any industry make better and bolder statements. When we can collaborate, we can become more visible and make more money from the fans who are our real consumers and not people who are supposed to be colleagues. Bcus only when enough Money is coming from the fans and audience, that it can go round enough to put food on everybody's tables as no one can give what he or she doesn't have.. We have the people factor but we are too disorganised and yet to understand. A synergy of all sectors of the industry is what is required and that is what the YORUBAS know that we have failed to explore.. Synergy is more than just artist to artist collaboration or affiliation.. Let's for once look at it holistically.. Failure to explore this concept of SYNERGY in our industry, would leave us all complaining and continuously at the mercy of others. Let's forget the plenty pride, the too much packaging and reach out to ourselves.. "We rise by lifting others" This quote is not just for celebrities alone but for us all. There's more to this topic that can't be exhausted in one post, feel free to add your contribution..