what's up @heymattsokol
I think you might agree that a lot of musicians are getting fleeced because they don't have a business mind. So then you might also agree that it is necessary for a band to know and understand what good business awareness is.
Everything needs to be marketed right? Everything needs to make a profit or break even in-order to be sustainable right? So that's business awareness.
Even when the music is great, we need business awareness to know how to get it into the hands and ears of the music listener. We need business awareness to translate our themes and stories into marketing materials and campaigns that cut through the noise to reach our ideal listener.
What we don't need is business awareness during the music making process. This tends to produce formulaic material.
And funnily enough, formulaic material is bad for business - every business needs a unique selling proposition right?
Yes irshad I think you hit the nail on the head here. Business is necessary, just needs to not be a part of the music making process at least for me.
I think it's fair to say that all bands needs to use business a lot! Perhaps the title of this post isn't very accurate after all, lol.