Yes a lot of you may be wondering what is Joshua trying to share with us today, well it's basic but important concept in marketing. BRANDING
. So for a while I have watched so many up and coming arts with good talents but many of them don't stand out in them minds of people that much, they all have a big problem on sharing their brand to their audience.
The question I want you to ask your self now as you read this are;
WHAT DO PEOPLE THINK WHEN THEY HEAR OF YOU?
HOW DO THEY FEEL WHEN THEY HEAR OF YOU?
WHAT DO THEY THINK YOU STAND FOR?
All these questions all relate to one thing your BRAND. This is a really large area in marketing but I am going to make it as basic as I can. First of all What is BRANDING? Well according to BusinessDictionary.com Branding is "The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers." This simply means passing a message to your consumers(i.e Your Fans) of who you are, what you represent and what you do.
Now when you think of an artist like like Young thug, you feel the this new bad guy in the hip hop world giving us good music in an alternative style of trap beat the ghetto style(all this includes the way he raps, dresses, talks e.t.c they all work together to portray what he wants you to Think, Feel and what he wants you to know about what he stands for). The following ways are strong ways you can brand yourself to stand out
1. See through the eyes of others: Yes, for you to be really effective in branding you must learn not to see things from your own point of view but from the view of the hearts of the people you are passing your message to.
2. Answer the Big Question by Steve Jobs: these are basically *Who are you? *What is it you stand for? *Where do you fit in this World? The fact is only you can answer these questions by yourself I can't help you here and these are questions I would advise you answer with all sincerity, just be true to what you truly represent. Arts like Kim Kardashian West and Rihana though some may find their brand negative but it's what they truly represent, it's what their brand is all about and with that they have their place in almost every human's heart in the world.
3. Give your self an Identity: This is basic though in most case some people get it all wrong in this stage. Your identity is simply your brand name, just imagine you are trying to portray a lover boy brand as a music artist and your brand name is 'The Monster', now how does that relate, you have just contradict your self from the very foundation of your branding process.
4. Logo: Yes many of you may be wondering why a musician would need his or her own logo, yes its all part of branding, you may not necessarily need one as a signed artist( with are recording company with a Logo) but if you are an independent band or artist I would definitely recommend you create a logo that shows who you are and always try to make it simple, always remember that the best logos are not the most complicated once.
5. Portray your Identity now: Now it's the time to start doing and showing people the things you really say you are, like Young Thug, show this in your genre, your dressing, attitude, personality. If your identity is a bad boy identity portray the bad boy you are and if your identity is a good boy portray a good boy all round and be consistent in doing this to stick what you stand for in the hearts on people in this noisy universe of great competition.
Conclusion: I want you to all know that there are a lot of great brands out there but the once that stand out are the once that are able to share what they truly believe in to the world. How Do the WORLD See YOU?
Thanks for reading this, let me know what you think about this post in the comment section and also please for more stuffs like this follow me @jofomaja. I love you.
Follow me I promise I won't waste your time
hey man! good post! i vote you
Thank you @javhorn