Really interesting concept alright. After seeing names like Post Malone in meetings after already having a very well known artist for their ISO (great name that will be very familiar, and I can see it becoming pppular), they look like a good investment. Now, I have not looked in to this project at all yet, but being a music lover, I'll definitely look further in to it and probably invest a small bit, just to support a music based project. I can see it working out on a social side too, where people compare which songs they support etc., might be a great way for aspiring artists to launch their career too - going to look at it now!
Thanks for pointing this out!