Almost everyone's been talking about This is America, deconstructing, reconstructing and musing about what Childish Gambino is trying to say in his hard-hitting new track.
And almost everyone's been listening to the chatter. Well, almost everyone except one man - Donald Glover, who happens to be Childish Gambino himself.
When Glover dropped the video for This is America on Youtube earlier this month it sparked a buzz across all social platforms, rocketing to over 120 million views in two weeks.
The video has certainly been one of the most analysed songs, with some even dubbing it a work of art.
Lifestyle publisher The Insider even produced a video titled "Hidden Meanings Behind Childish Gambino's This Is America Video Explained", which has so far had garnered over 9.2 million views. It seems everyone is dying to know what was behind Gambino's thinking.
Speaking on Jimmy Kimmel Live didn't seem fussedwhen asked if he cared that so many people were trying to explain what the meaning behind his video.
Kimmel told him there were dozens of opinion pieces and articles produced to try to decode his work. Glover said friends had sent him a few things.
"But personally, I have not been on the internet. I don't want to be in all of it. It's bad for me, I'm really sensitive. So I was just like, just let it be."
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