Yeah it's really hard to do all that stuff yourself and getting someone to help out with social media might be the way to go for me. There's so much to consider that musicians really just want to focus on the music side of things and that's it!
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Most of my friends creating music, get others to do all the business activities. First of, since most of them don't want to do any business, don't have the skills for it. Those who do, are actually making less music, but doing very well still because of their business instinct get them the right deals where they can present their music.