The answer to thus question is not farfetched.
There are a lot more things that count as fun that spending time glancing through pages off books most of which don't have pictures.
The times have changed and with modern technology, the habit of reading is fastly decaying.
It's more fun to follow up people's activities on social media, take photos and have friends like them and go out and catch fun than read.
The truth is our values are no longer being upheld. Parents don't take time together imbibe a reading culture in their children. They foster, rather than remove distractions from the education of their kids.
In my country, students don't even want to go to school any longer. They prefer doing scams and sport betting. They'd do anything but read.
There are a few though who still read. You'd be commiting a fallacy to generalize like that. What's better is to say a larger percentage don't like reading.
Parents have to put a restriction to their kids online time and help them gain motivation, help them see the good sides to developing a reading culture.
Every reader is a leader. Better let them know now or they'd hate you in future for not letting them them know.