Thank you for your informative post. I had no idea that it was such a lengthy and delicate proces. I just figured companies would check to see if the URL was free and if the name had no reserved brand rights deposited with the trademark office.
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Thanks for reading :-)
And yes, the process can be very difficult. Only when you have the problem you see how difficult it can be.
Especially for products and company names is the naming process laborious.
It's better to check 10 times more instead of making a name change later.