I think this is a kiwi company. I remember reading about them experimenting with this a while ago. It looks like they have finally gone into production, which is awesome.
If it works well here (and I don't see why it won't) then this could be something they take to the world, and solve a huge global problem.
If I had money to invest, this is the sort of thing i'd happily invest in ;-)
It will def work and people would buy it, its a brilliant idea.
Hopefully they will make more thing like this.
I hate those plastic things that hold cans together, I cut them up so nothing can get stuck in them.