TBH, should be better tech than ETH (not saying the price will beat it). I trust the devs here more. Does their system gain traction for real users in the long-run? I don't know. But speculators will bid it up even if there are no users.
I personally like the concept of branding, "Anonymous ICO's" ... this use case says it all. Smart contracts are neat, but no one hardly knows what to do with them at this point, and block times make things clunky. EOS is probably the future of smart contracting apps. ICO's and other tokenized assets, though, there might be a market for anon ICO's and it would at least have some interest around the concept.