Why have gifs?
If you have an existing community then brand awareness is paramount if you want to grow. If you look at Coca Cola, then people recognise them merely by their logo. They have done this through several years of consistency in branding and spreading awareness through several layers of media.
Gifs are a way of subtly spreading that awareness passively. Imagine a btc telegram group using a “Buy, buy, buy” .gif with your colours and logos on them? Brands also grow through subtle and passive messaging too.
Having your own set of gifs are what will help you get that brand out there and recognised, not only that but it will help to retain audience retention and engagement.
Why it is cost effective
The cost of of developing brand exposure can be high. For example, you can use Facebook or Instagram adverts to get your product seen and you will pay per impressions, and also per click. The cost of this is around $7-$10 per 1000 impressions on facebook and it could be far more based on the country you are targeting.
So let's look at an example:
This .gif has been out for a few months and now has 56,000 views or impressions.
It cost 15$ to make.
Now say this is the low end of Facebook advertising at $7 per 1000 impressions, you will pay $394 to have the same reach.
However it does not stop there.
This gif also has an embedded link to the gifu website so there might also be link clicks based on this and you will pay no extra. That’s zero costs for clicks.
However this is views and not shares.
On top of this it has had 12 shares on Tenor as well as shares on other social media as well. Maybe by you or by someone else.
Now this gif could then depending on where it was shared have a potential of millions of views that are not logged or tracked and you still only pay $15.
Now let's look at another gif made at the same time as this one, a few months ago:
This gif has in a few months has 1.5 million views just on Giphy.
Lets do the maths $7 per 1000 impressions on Facebook. That kind of reach would be almost $10,000 to get there, but still only $15 for you, and lets not forget the Giphy and Tenor shares and then the untracked views they get.
What Gifu can do for you?
- We can make you a set of personalised and branded gifs to meet your needs
- We can get your brand hundreds and thousands of views all over the world
- We can give you a product that will increase user retention and increase community engagement.
- You will get the support of the Giphy and Bro brands on social media.
Costs
All gif commissions are bespoke to the client and costs vary.
A basic package starts at a minimum of 10 gifs that cost $150 dollars at $15 per gif.
These will be filly branded to your colours, avatar of your choice and logo.
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