A big firm run by the biological daughterof Bruce Lee has sued a Chinese fast food for utilizing the late kungfu star's picture in its logo without consent and is looking for more than 210 million yuan ($30 million) in remuneration, Chinese news source The Paper revealed.
California-based Bruce Lee Enterprises, whose head is Shannon Lee, recorded the body of evidence against the Real Kungfu chain in a Shanghai court on Wednesday, mentioning that the food firm quit utilizing the picture and pay an extra 88,000 yuan to cover lawful costs.
It additionally asked that the Guangzhou-based chain to give explanations for 90 days to state that it has nothing to do with Bruce Lee. Genuine Kungfu, which sells rice bowls with Chinese dishes, was established in 1990 and has outlets in more than 57 Chinese urban communities.
Its logo is of a man wearing a yellow long-sleeved top whose looks and position are like Bruce Lee and his celebrated 'prepared to strike' present.
Genuine Kungfu on its Weibo account on Thursday said it was "confounded" by the claim as it had utilized that logo throughout the previous 15 years. It said that while there had been a few issues previously, its utilization of the logo was affirmed by national specialists.
The documenting of the case comes as China has vowed to improve assurance for protected innovation rights and apply stiffer punishments, one of the key points in Beijing's trade debate with the United States.