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No, Facebook did that, by monetising your metrics; every time you "like" something on Facebook, or use an emoji to express feeling towards a post. Or even search Google AFTER you logout of FB, your details are being collected, sorted, packaged and sold to the highest bidder, without you seeing one red cent.

That's bringing capitalism to social media :-)

Cg

What the book means about "life after capitalism," is not that capitalism will go away, it's that capitalism will be outperformed. As we are seeing with the successes of the internet famous, attention attracts capital. If you can court attention on a massive scale, you will subsequently get rich. Prior to capitalism, we had feudalism, and in the feudal economy, having more land meant having more wealth. When we transitioned to capitalism, having a lot of land came as a consequence of having a lot of money, but land's relationship to wealth still exists. Similarly, the importance of capital has not disappeared, but has been usurped by attention.