I agree that like any technology.. it will get picked up by the mainstream when it is seamless to do so. I am not sure that streemit is the facebook killer yet. At the moment it is missing a lot of elements that facebook offers to be able to draw people away from FB.
However, I do think that the concept of rewarding people for interacting with each other and creating good content etc is most likely something that will attract people to get involved - even though they may not know they are actively using blockchain technologies.
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Yes, Steemit is missing a lot of elements from Facebook. However, I would also argue that Facebook is missing critical elements that Steemit offers, namely, a broader point to be on the network. Facebook favors the corporations and the heavy-hitters in social media; with Steemit, even a minnow who's diligent in his/her craft can become a whale.