According to him, the Ministry of Industry and Trade considers fairs and trade festivals as an active and effective channel for setting up sales for Russian producers.
"This is a unique opportunity to show both to our citizens and buyers, to industry professionals, the opportunities that exist for Russian enterprises, to show young talented designers," the deputy head of the department noted.
He added that another new format of trade, which is discussed jointly with the regions, is out-of-store showcases where the best collections of Russian designers and manufacturers will be displayed and sold.
"So far I will not name specific sites." One of the options that we are currently considering is the organization of such outlets during major international forums.Rome and Berlin, small street shops and clothing fairs successfully coexist with well-known brands.So for foreign guests it will be quite understandable and convenient format, "Yevtukhov concluded.
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