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Thanks for the info! :)

They setup allotments of various amounts from $50 to $25k, with fewer blocks of higher tiers available, in order to maximize the number of participants. Over 10,000 signed up. There's a queue and each person was assigned a number with estimated time - though that changes frequently as they pause/speed-up the line.

update...Only $1,000 packages left...21094 people waiting in line...madness