I'm not a regular listener either. However, when someone I am interested in following is on the show, I'll take the time to watch. In this case, Adam mentioned that he had spoken about hyperlocal on the show and had gotten such a good response that he created the informational page. Since hyperlocal has been on my mind since this past summer, I'm leaning into learning more about how to make it something that can benefit the community and be self-sustaining.
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