http://www.theverge.com/2016/7/12/12157310/pewdiepie-youtubers-sponsored-videos-ftc-warner-bros
it had paid prominent YouTubers for positive coverage of one of its video games. The FTC charge stated that Warner Bros. deceived customers by paying thousands of dollars to social media "influencers," including YouTube megastar PewDiePie, to cover Middle Earth: Shadow of Mordor without announcing that money had changed hands.
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