A random thought occurred to me while listening to the polar bear news. I wonder if Coke is in on the polar bear brain washing. The reason I say this is that they made us "love" polar bears by associating them to all the warm wishes and beauty of the Christmas season. After associating polar bears with everything good, any perceived polar bear suffering triggers people emotions. This would explain why people are so easily fooled by this polar bear lie.
BTW...polar bears are not nice and will not give you a coke....