Hey James,
You've certainly earned the privilege to toot your own horn from time to time.
Absolutely. I was listening in on psychographics 101 a year ago and it's true when the cambridge analytica story came out I was like "huh?" - I thought Facebook was getting into some deeper shit than this and when I actually heard what the story was I was like, ummm, wtf, this isn't news...
I guess it is news to some but.. damn.. just goes to show your research is indeed very well sourced and conducted with a high level of integrity. :)