I think the official as campaign by steemit Inc will get the word out to more then any single person ever could. The other guys are just doing a lot of people a big favor by letting them know before the masses arrive.
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They haven't started yet. Ned was talking about it two Sundays ago on steem speak.
He discussed the tokens in detail, the marketing plan was discussed in response to someone's question, it was when he was discussing the issues with registration.
Time will tell. We will all be watching, and maybe a part of history. :)