Japanese Cafe Only Hire Women Who Don't Wear Makeup Nor have Dyed Hair

Japan is known for its wacky cafe themes, and it's latest? A "makeup free" zone.

The cafe, aptly named Naturalia, says it'll only hire women who don't wear any makeup.

Cafe staff is promoting this concept, that the owners came up with the concept after they were unable to find a cafe in their city where the staff looked "plain and ordinary" — so they decided to create one themselves.

The owners are about to launch a second branch in Tokyo, after their original cafe in Sapporo, Hokaido, took off. The Sapporo cafe was opened in 2015.

Staff at the cafe, who are paid a starting rate of up to $12 per hour, also can't have "excessively dyed hair or garish manicures" in addition to having no makeup.

The company adds that it won't hire women who smoke, or have previously worked in night-time work establishments such as nightclubs or cabarets.

Naturalia initially held a crowdfunding campaign to raise money for its Shibuya,

Support for the new Shibuya cafe has been overwhelming, with their online crowdfunding page raising 955,000 yen (US$8,578) in funds with six days left in the campaign, smashing their initial target goal of 500,000 yen by a whopping 191 %. Patrons will get to enjoy special commemorative party nights, all-you-can drink offers, and branded t-shirts in return for their contributions.