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The demand for iPhone X did not meet expectations
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According to analysts, the "apple" flagship was not as popular as originally thought. One of the reasons is called the specificity of the screen of the iPhone X with a characteristic "cut-out".
Specialists of KGI note that the popularity of the flagship iPhone X was not as high as originally thought, writes 9to5mac. According to analysts, Apple will supply only 18 million smartphones in the current quarter.
According to another version, the number may be more, and reach 20-30 million units.
Among the reasons that influenced the insufficiently high demand for the gadget, called the reduction in the number of buyers in the Chinese market. According to experts, this is due to the fact that buyers are less likely to change their devices.
Another reason is supposedly a "cutout" on the screen of the smartphone, which reduces its working area.
Meanwhile, demand for the iPhone 6S and iPhone 7 remains stably high.
It could be because people are fed up with the fact apple is consistently raising prices and overcharging customers when companies like Samsung are updating there phones but not charging as much. People have had enough and apple needs to remember that profits are great but without customer appreciation there is no profit
as for me first of all there should be goals - it's to please the buyers.