Choon is the blockchain’s answer to the likes of Spotify and Apple Music – and it’s actually better than you might think. While its user interface could use a bit of fine “choon-ing” to make it as sleek as its centralized counterparts, it’s pretty simplistic and easy to use. It seeks to remove the middlemen from the music industry to give more money and power back to artists. A large number of artists have begun to speak out about how despite outselling and having more plays than other musicians, they still don’t make featured playlists. The centralized gatekeepers still hold too much control over the music industry, and Choon seeks to level the playing field.
Artists Revolt Against Centralized Music Services
One of the key issues with Spotify is the centralized gatekeepers/algorithms that determine which artists make up the featured playlists. When an artist gets into a popular playlist, they benefit from greater exposure and therefore have the potential to make more money from plays. However, a growing number of artists are beginning to get fed up with this and fight back against the music streaming giant. Quite possibly the most notable and outspoken is Wheeler Walker Jr, a country artist famed for his unique lyrics and song titles. Repeatedly in his Spotify commentary playlists he has spoken out about this unfair nature, and has taken to Twitter to continue the battle. Perhaps Wheeler and Ethereum creator Vitalik Buterin have something in common, they both hate centralization.
Thanks to @Spotify, the (supposedly) free form streaming service for not putting me on any of their playlists for the 114th straight week!
If they don’t play fair soon, I pull all my shit from their lame app. #CensorshipIsUnAmerican #FuckMusicRow
— Wheeler Walker, Jr. (@WheelerWalkerJr) June 29, 2018
Choon to the Rescue of Fed Up Artists
The co-founder of Choon – Gareth Emery – is an English trance DJ that has been dabbling in the crypto world since late 2013, when he started out as a trader. Emery focused mainly on Bitcoin during his trading days, but music eventually took him away from the crypto world. More recently, the Ethereum platform caught his eye and a lightbulb went off in his head. The music industry is worth $16 billion annually, and Emery realized the money was going to all the wrong people. So, he set about building a platform where the artists have total control over how much money they receive for their work.
Choon gives artists the ability to upload their music and receive royalties based on the number of plays their track receives – similarly to Spotify. However, there is a caveat to the system. Whereas Spotify has a handful of so-called gatekeepers that determine what makes it into popular playlists – in Wheeler’s case the Hot Country playlist – Choon gives the power to its user base of listeners. Artists can then head over to these playlists and select how much of a reward the playlist owner receives for every play their track gets in this playlist – they can assign anywhere between 0 and 100% to the playlist owner. Artists can use this as a marketing tool to get more playlists to feature their songs if they decide to crank up the rewards. This decentralization of fund distribution gives the power back to the artists and listeners, removing the middleman.
Artists have been famed for turning to crypto – in fact in 2014, 50 Cent sold a number of copies of Animal Ambition for around 700 Bitcoin. While Choon still needs work to get it up to the standards of Spotify and SoundCloud, it is definitely a great alternative for artists who are fed up with the current corporate-driven setup. Hopefully soon Choon will support podcasts and we can catch our favorite Bitcoin podcasts over there – now that would be a development worth talking about!
The post Is Blockchain-based Choon the Spotify and Apple Music Killer? appeared first on BitStarz News.
To the question in your title, my Magic 8-Ball says:
Hi! I'm a bot, and this answer was posted automatically. Check this post out for more information.
Congratulations @pranksters! You have completed the following achievement on Steemit and have been rewarded with new badge(s) :
Click on the badge to view your Board of Honor.
If you no longer want to receive notifications, reply to this comment with the word
STOPTo support your work, I also upvoted your post!
Do not miss the last post from @steemitboard:
SteemitBoard World Cup Contest - The results, the winners and the prizes
I have been using the awesome Choon since it first launched and I have been extremely impressed with the professionalism of the team (@garethemery, etc.).
They have a roadmap (which includes a redesign in answer to your questions about the interface) and they have delivered on it (and then some) so far.
Obviously no one knows how much NOTES are worth at the moment so it's anyone's guess as to how this will compare to Spotify et al but it has to be better otherwise there would be no point.
I get that warm fuzzy feeling about Choon as they seem "human". Every support email I have sent has been responded to in a timely manner and even when they had to warn me that I was violating one of their Ts & Cs (who reads those? :P) they did it in a friendly way.
Have you tried to get in contact with someone at Spotify???
So far so good!
Do you want to EARN CURATION REWARDS AUTOMATICALLY and help independent musicians?
HERE'S HOW
@MusicVoter is part of the Atom Collector Records family
Add dsound, Musicoin, Choon, SoundCloud, Spotify, BandCamp, DTube and YouTube
Get MORE FANS and earn $INDIE!
Remember that this platform is only a couple of months old and still in Beta so the interface is going to improve for sure. The roadmap looks promising and they continue to deliver on it which makes me believe it's definitely a good platform to watch and get your music on!
I believe on Choon. Do you know where we can check this roadmap, please?
Yes, there was an article with it posted from the beginning of July:
https://medium.com/@realgarethemery/roadmap-notes-token-sale-update-f8d234e2990a