TLD .app is claimed to be suitable for app developers and technology industry players, as it is easy to remember. This domain as well as an alternative to the domain. Com is already crowded.In addition, Google also requires all .app websites to use HTTPS by default, to protect against the dangers of malware attacks on advertising, tracking injection by internet service providers (ISPs), or unprotected WiFi networks.
"TLD .app is included in the HSTS preload list, so HTTPS is required for all connections to the .app site - no individual HSTS registration or configuration is required, the result is built-in web security for you and your users."
As summarized by KompasTeknodari TechCrunch, Thursday (3/5/2018), Google says registration .app will be cheaper than other TLD kinds of .how or .soy. The "wholesale" price is set at 10 to 12 US dollars, while retail registration is charged 20 US dollars. 