Very interesting piece! I think a lot of people share your opinion. I think a more important question is how do you break this consumer cycle which promotes events like Black Friday?
A solution could be to incentivize different societal values, but that requires a paradigm shift which is incredible difficult and unpredictable to facilitate.
How did you come to the realization that consumption didn't lead you anywhere and how can more people come to this realization?
When you are young sometimes in period or for some things, it can make your life better if you go with the flow.
Always being opposite can also lose it's charm, at least once you are young it also is nice to be a part of what is accepted.
But I realized that consumerism is the most idiotic way of giving back all my effort to people that are smart enough to charge me 200 euros for a pair of jeans. I realized that in a capitalist world we are fighting to survive which means that cash (whether we like it or not) is one of our only weapons that we have in order to be free.
Using your weapon in irrelevant situations means that you would have no more fire left once the real chance appears.