This is indeed interesting. I believe it's the term "lab-meat" that may turn a few heads. Although the actual product may not be produced in a mad scientist lab that our imagination like to run towards, the unknown facts of what this product is actually made of may be a bit alarming. However this is where marketing and great advertisement come in and wrap it with a pretty bow. I'm a fan of Morning Star and Quorn products which are also meatless products and not once have I questioned "I wonder what chemicals were used to put this fake burger together". Just as others who do eat may not question the "meat glue" that's used to hold their breakfast sausage together.
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