Useful post! Upvoted and resteemed :)
The most horrifying thing here is that many people are okay with the idea that a search engine giant in that position would use more ideological guidance in content control and allocation of visibility. Even more people are expressing their willingness to see big companies taking "social responsibility", that is, using more effort on political activism, (very likely at the expense of owners and overall customer satisfaction). At least this is my perception after the #googlememo we had yesterday.
If you are interested more about this speculation about the (not so) futuristic form of corporate social responsibility, consider reading my recent post: https://steemit.com/censorship/@thomastaussi/google-punishing-anti-diversity-views-extended-corporate-social-responsibility
Thanks!