The answer on title question. Because they dress all serious, talk with people ( in tough language) unlike actual intellectualists who just speak to them, they also offer something new to many subjects and possibly have similiar beliefs to many people. Of course the fake intellectuals might be in politics, science, whereever. An example is "alternative medicine" or pseudo science which is some horseshit sucked from a finger and the proofs of it working are only anegdotic. Just look at some self filling water bottles, cone solar panels etc. Stuff like that gets views, upvotes from people that don't even question the thing.
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