"...no one cares about this content enough to engage..."
I wish he'd engage more here, and I sometimes don't comment to engage him because I don't expect him to reply.
However, the comment section is a way to engage the audience he brings, and I do sometimes comment to expand on or express caveats to engage with them.
Unlike many, I came here because of censorship alone. It is the single feature of Hive that assures I will engage here rather than elsewhere. I literally don't use any other social media at all, and that's why.
When, not if, centralized platforms ban his content, Hive will be all that's left, and he will then be likely very engaged with his audience here, because he won't be on more populated platforms.
Free speech is going extinct everywhere else but Hive, and picking on early adopters who repost here (which is how most folks view downvotes of their content) has discouraged some already who might still be dropping their content here, where their audiences will increasingly come as censorship sours them on other platforms.
Even if folks with good content and large audiences only repost here without engagement now, as censorship increasingly recommends Hive, we might sooner get more of them to engage here by being less zealous regarding engagement here while they still have larger audiences elsewhere they are busy with.