Hey, @martybostick.
Thank you for the resteem, upvote, and comment.
I hope you still intend to write your own post. :)
STEEM is many things to many people, so I'm not sure if I summed it up to the extent it could be, but hopefully people who read the post can get an idea of where I'm going with this.
Marketing shouldn't be one size fits all when it comes to STEEM and what it can offer, but the major points, the larger ones people have come to STEEM looking for and then staying because of need to be marketed, definitely. So, identifying what some of that is, and then maybe digging further for others seems to be a place to start.